The technical partner for Shopify brands and commerce SaaS
We own the technology behind growing ecommerce brands: the store, the stack, the integrations, and the data. And we build the marketplace integrations commerce SaaS products depend on.
Two kinds of clients. One standard of engineering.
We focus on the problems where deep technical work changes the numbers, and we price for outcomes, not hours.
Fractional CTO and commerce engineering
One accountable owner for your store, apps, integrations, and data, with build hours included.
- Commerce Tech Audit, from $5,000
- Fractional CTO, from $8,000/mo
- Custom apps and ops automation, from $15,000
- AI-connected operations, from $7,500
- Multichannel marketplace sync, from $12,000
Integrations and platform approvals
Multi-tenant integrations for Amazon, Walmart, TikTok Shop, and Shopify, and the approvals that stall most teams.
- Marketplace integration builds, from $15,000
- Platform Approval Package, from $3,000
Also available for existing clients: web and mobile app development, cloud infrastructure, and brand design. See all services
Senior-level work, without agency overhead
Every engagement follows the same four steps, so you always know what is happening and what comes next.
Discover
Tell us the goal in a short message, or run one of the free tools. We work out the constraints and what success looks like in numbers.
Scope
A written plan with milestones, deliverables, and a fixed price or monthly plan. No surprises.
Build
Weekly progress you can see and click through, with staging environments and real test data.
Launch & grow
Production deploy, monitoring, documentation, and optional ongoing support as you scale.
See where you stand before you talk to anyone
Start with a free assessment, or read the guides we send clients first.
Shopify Store Report
Your apps, mobile speed, and AI readiness in one private, shareable report, with what each one may be costing you.
Shopify App Cost Calculator
See what your apps cost each year, which ones overlap, and whether a custom app would pay for itself, or not.
AI Readiness Check
Can ChatGPT, Perplexity, and Google AI Overviews read and recommend your products? Ten checks, scored instantly.
Platform Approval Readiness Checklist
The checks we run before any Amazon, Walmart, TikTok Shop, or Shopify App Store submission.
Guides from the Learn library
What Shopify apps really cost in 2026, and when a custom app pays off
Real 2026 app prices for a mid-size Shopify store, where costs balloon, the hidden costs, and an honest rule for when a custom app pays back.
Tracking & AttributionWhy Shopify, GA4, and Meta never agree on revenue (and which number to trust)
Shopify, GA4 and Meta count different things. Here is why the numbers never match, which one to trust, and a 30-minute tracking check.
Shopify Plus & PlatformIs Shopify Plus worth it in 2026? The real math
Worked fee math for Advanced vs. Plus at $250k, $500k and $1M a month, plus the feature reasons that actually justify the move.
Founder-ledYou work with the person doing the work
Broke Hold is a small commerce engineering company in New Jersey, founded and run by Scott Matarazzo. Scott works as the fractional CTO for Shopify brands and builds and runs Broke Hold's own software, from server backups to packing slip automation to AI agents.
No account managers and no junior hand-offs. Everything happens in writing, with a fixed price before work starts.
What we work with
Fluent across the modern development stack and the platforms businesses rely on.
Questions we hear a lot
What size businesses do you work with?
Our Fractional CTO and engineering work is built for Shopify brands doing roughly $3M to $20M a year, and for commerce SaaS teams that need production-grade integrations. If you are earlier than that, our playbooks cover the same methods at a fraction of the cost.
Do you build apps that need marketplace or partner approval?
Yes. A large share of our work is built specifically to pass review with Amazon, Walmart, Shopify, TikTok Shop, Meta, and Google. We handle the security questionnaires, data-protection requirements, and submission process alongside the build.
How do projects usually start?
With a short message or one of the free tools. Within one business day you get a written scope with milestones and a fixed price or a monthly plan. No calls needed. You will know what you are getting, when, and for how much before any work begins.
Can you take over an existing site or codebase?
Yes. We start with an audit so you get a clear picture of what is solid, what is risky, and what to fix first, then we take ownership from there.
Are you US-based?
Yes. Broke Hold LLC is based in New Jersey and all work is performed in the United States.
What are the paid playbooks in the Resources section?
They are the same checklists, templates, and SOPs we use on client work, packaged so you can run them yourself. Each one is a download you keep, delivered by email right after checkout.
Let's talk about your project
Tell us where things stand with your store or product. You will get a straight answer on whether we can help, what it would take, and what it would cost, within one business day.
- Fast responseA real reply within one business day.
- Clear scopeWritten plan and price before work starts.
- Your data stays yoursNDA available on request.