About Broke Hold

A technical partner you can actually reach

Broke Hold is a small, senior commerce engineering company in New Jersey, founded and run by Scott Matarazzo. You work directly with the person doing the work, in writing, with a fixed price before anything starts.

Founder-ledUS-basedNo calls required
Scott Matarazzo, founder of Broke Hold
Scott MatarazzoFounderLinkedIn
From the founder

Hi, I'm Scott.

I build software around operational problems. My work covers IT, ecommerce operations, automation, cloud infrastructure, and integrations, and most of it is hands-on: hosting providers, APIs, and the systems a business actually runs on.

Broke Hold is how I do that for other companies. I work as the fractional CTO for Shopify brands, where I own the store's technology and web. I also build and run our own products, from server backups to packing slip automation to AI agents, so I deal with production problems the same way our clients do.

My approach is simple. Build the smallest useful version first. Automate the work people keep repeating. And fix the problems that show up after the demo works: the slow API, the missing field, the extra click nobody planned for.

I served in the U.S. Navy Reserve as an Aviation Machinist's Mate, and the values I work by come from there: honor, courage, and commitment. In practice that means telling you plainly what I find, including when the answer is a $20 app instead of a project, and doing what I said I would do.

Scott Matarazzo
Founder, Broke Hold LLC ยท New Jersey

How we work

What working with us is like

In writing

Questions, scopes, and updates happen by email and shared documents. Every decision has a record, and nobody waits on a meeting.

A fixed price first

Every engagement starts with a written scope and a price. If the scope changes, you get a new written price before work continues.

Least access needed

We start read-only and ask before anything that changes your store. Our security page explains exactly how.

You own everything

Code, accounts, and documentation belong to you. Nothing is locked to us.

Senior people only

No account managers and no junior hand-offs. The person who scopes the work does the work.

Honest about fit

If a cheap app solves it, we say so. If you need a full-time hire instead of us, we say that too.

Our own software

We build and run our own products

Two are live and three are in beta. The problems we solve running them are the same ones we solve for clients: integrations, automation, data, and reliability.

VPS Snaps

Live

Backups for VPS servers that you can actually see and check. Every run keeps its log, size, and checksum, and the backups go to storage you own.

vpssnaps.com

DingPack

Live

Automatic packing slip printing for Shopify and WooCommerce. When payment clears, the slip prints at the fulfillment desk through a small desktop agent. Nobody clicks print.

dingpack.com

Dashified

Beta

Ecommerce analytics that pulls stores, marketplaces, ad accounts, email, and inventory into one dashboard, with a daily AI briefing, a daily health score, blended ad return, and inventory risk alerts.

dashified.com

ServeMCP

Beta

Connects business tools like Shopify, Stripe, Klaviyo, and WordPress to AI assistants such as Claude and ChatGPT. Write tools start switched off, and permissions are enforced on the server. This website is run through it.

servemcp.com

ChatRoss

Beta

An AI sales agent for screen printers and embroiderers. It takes orders in chat, prices them with the shop's own rules, mocks up the art on the garment, and records the customer's approval before production.

chatross.com

How each product backs our services

By the numbers

Experience behind the work

20+ years

in development

960+ projects

delivered

54+ integrations

across commerce platforms and tools

100% US-based

Broke Hold LLC, New Jersey

Tell us what you are working on

Send a short note and get a written answer within one business day, with a fixed price if there is work worth doing. No calls needed.

Get a written quote
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