Practical guides for growing Shopify brands
Plain-English guides on the technology behind a $3M to $20M store: what your apps really cost, why your numbers disagree, when Shopify Plus pays off, and how to get recommended by AI assistants. Each one comes with a free tool to run your own numbers.
The guides we send clients first
Why Shopify, GA4, and Meta never agree on revenue (and which number to trust)
Shopify, GA4 and Meta count different things. Here is why the numbers never match, which one to trust, and a 30-minute tracking check.
Shopify Plus & PlatformIs Shopify Plus worth it in 2026? The real math
Worked fee math for Advanced vs. Plus at $250k, $500k and $1M a month, plus the feature reasons that actually justify the move.
Technical LeadershipFractional CTO vs. full-time hire: what technical leadership really costs a Shopify brand
A full-time technical leader costs close to $300,000 in year one. Here is how that compares with a fractional CTO, and when full-time wins.
Marketplaces & MultichannelAmazon vs. Walmart vs. TikTok Shop in 2026: fees, fulfillment, and real margins
2026 referral and fulfillment fees for Amazon, Walmart and TikTok Shop, a per-unit profit example for a $60 product, and the overselling risk.
Speed & ConversionWhat slow mobile pages cost a Shopify store, and what to fix first
How mobile speed affects Shopify conversions, what usually slows stores down, and the order to fix things in, with a worked revenue example.
Shopify Apps & Custom AppsWhat Shopify apps really cost in 2026, and when a custom app pays off
Real 2026 app prices for a mid-size Shopify store, where costs balloon, the hidden costs, and an honest rule for when a custom app pays back.
Browse by problem
For Shopify brands
Shopify Apps & Custom Apps
What your app stack really costs, which apps overlap, and when building your own beats renting.
Speed & Conversion
How fast your store loads on a phone, what it costs in sales, and what to fix first.
Tracking & Attribution
Why Shopify, GA4, and ad platforms disagree, and how to get numbers you can make decisions with.
AI Search Visibility
How ChatGPT, Perplexity, and Google AI Overviews pick products, and how to become one they recommend.
Marketplaces & Multichannel
Amazon, Walmart, and TikTok Shop: fees, margins, inventory sync, and who each channel fits.
Shopify Plus & Platform
Plans, fees, and when Shopify Plus is worth it for a growing brand.
Technical Leadership
Fractional CTO, full-time hire, or agency: what each costs and when each fits.
For commerce SaaS
Reference material you can use today
Shopify App Pricing Index
What 49 popular Shopify apps cost a mid-size store, by category and pricing model, with sources.
Free downloadShopify CRO Audit Kit
The do-it-yourself version of our Commerce Tech Audit. 100 scored checks across every page of the buyer journey, plus a method to turn findings…
Free downloadKlaviyo Flow Templates for Ecommerce
Nine revenue flows with complete copy, ready to adapt. 31 emails with subject lines, preview text, timing, splits, and design notes, plus the segments,…
New and updated
What slow mobile pages cost a Shopify store, and what to fix first
How mobile speed affects Shopify conversions, what usually slows stores down, and the order to fix things in, with a worked revenue example.
Marketplaces & MultichannelAmazon vs. Walmart vs. TikTok Shop in 2026: fees, fulfillment, and real margins
2026 referral and fulfillment fees for Amazon, Walmart and TikTok Shop, a per-unit profit example for a $60 product, and the overselling risk.
Technical LeadershipFractional CTO vs. full-time hire: what technical leadership really costs a Shopify brand
A full-time technical leader costs close to $300,000 in year one. Here is how that compares with a fractional CTO, and when full-time wins.
Shopify Plus & PlatformIs Shopify Plus worth it in 2026? The real math
Worked fee math for Advanced vs. Plus at $250k, $500k and $1M a month, plus the feature reasons that actually justify the move.
Tracking & AttributionWhy Shopify, GA4, and Meta never agree on revenue (and which number to trust)
Shopify, GA4 and Meta count different things. Here is why the numbers never match, which one to trust, and a 30-minute tracking check.
Shopify Apps & Custom AppsWhat Shopify apps really cost in 2026, and when a custom app pays off
Real 2026 app prices for a mid-size Shopify store, where costs balloon, the hidden costs, and an honest rule for when a custom app pays back.
Marketplace API ApprovalsWhy marketplace apps get rejected, and how to pass review the first time
Amazon, Walmart, TikTok Shop, and the Shopify App Store all review apps before they can access seller data. Most rejections come from the same handful of gaps.
Shopify Apps & Custom AppsThe real cost of a bloated Shopify app stack
Most growing Shopify brands pay for apps that overlap, slow the store down, and disagree with each other about revenue. Here is how to find what each one…
AI Search VisibilityHow AI assistants decide which products to recommend
Shoppers now ask ChatGPT, Perplexity, and Google's AI Overviews what to buy. Here is what those assistants look for, and the fixes that make a Shopify store easier…
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