Tracking & Attribution

Why Shopify, GA4, and ad platforms disagree, and how to get numbers you can make decisions with.

Why Shopify, GA4, and Meta never agree on revenue (and which number to trust)

Shopify, GA4 and Meta count different things. Here is why the numbers never match, which one to trust, and a 30-minute tracking check.

8 min read

Other topics

Shopify Apps & Custom AppsSpeed & ConversionAI Search VisibilityMarketplaces & MultichannelShopify Plus & PlatformTechnical LeadershipMarketplace API Approvals

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