Shopify CRO Audit Kit
The do-it-yourself version of our Commerce Tech Audit. 100 scored checks across every page of the buyer journey, plus a method to turn findings into a ranked 30-day fix list.
Built for: Shopify store owners and the freelancers who audit their stores.
What's inside
- A baseline metrics worksheet that shows which step of your funnel leaks the most
- 100 checklist items across 11 areas, from speed to post-purchase, each with what good looks like
- A 0/1/2 scoring system with High/Med/Low severity so the worst problems surface first
- An impact-versus-effort method with a worked example that produces a 30-day fix list
- A fill-in product page teardown template and an annotated example teardown
- An honest A/B testing primer: when you have enough traffic to test, and when to just ship
- The top 15 quick wins you can finish this week
- A companion spreadsheet with every check, ready to score
Most stores don’t have a traffic problem. They have a leak.
Visitors arrive, poke around, and leave for reasons the owner never sees, because the owner already knows the store too well to notice them. This kit is a structured way to see your store the way a first-time buyer does, put a number on what you find, and turn it into a short list of fixes you can ship in the next 30 days.
It is built to be run in one afternoon by a store owner or a freelancer auditing a client store. You do not need to be a developer.
What’s covered
Speed and technical health, homepage, navigation and search, collection pages, product pages (the biggest section), cart and cart drawer, checkout, trust and policies, mobile, email and SMS capture, and post-purchase.
What it is not
It is not a guarantee of a specific conversion lift. Every store, niche, and audience is different. It is the checklist we use to find the problems most likely to matter, and to stop you spending a month on the wrong fix.
Shopify CRO Audit Kit
Free. Get it in your inbox and put it to work this week.