Marketplace API Approval Playbook
Get your app approved on Amazon SP-API, Walmart, TikTok Shop, and Shopify. Step-by-step registration, the answers reviewers look for, and the security policies you need on file. Reviewed October 2026.
Built for: SaaS founders, agencies, and developers building multi-channel ecommerce tools.
What's inside
- The universal pre-flight checklist that prevents the most common rejections
- A fill-in Data Protection and Security Policy template, plus an Incident Response Plan outline
- Platform chapters for Amazon SP-API, Walmart Solution Providers, TikTok Shop, and Shopify
- Strong versus weak example answers to the use-case questions reviewers ask
- Restricted data and PII handling, OAuth and token concepts, and rate-limit basics per platform
- Shorter chapters on eBay and Meta app review
- The engineering practices reviewers check for: token encryption, webhook verification, audit logs, tenant isolation
- Three rejection response templates and a master tracker for every submission
Rejections usually aren’t about your code
Most marketplace API applications stall for the same handful of reasons: a vague use case, a business identity that doesn’t match across your website, email, and legal name, a weak security posture on paper, or asking for more customer data than the app needs. This playbook walks through each platform’s process and shows you how to close those gaps before you submit.
Built from official documentation
Every platform requirement in the playbook is drawn from the platforms’ own developer documentation, reviewed in October 2026. Where a requirement could not be confirmed from an official source, the text says so and tells you where to check. These programs change often, so always confirm details in your developer console before you submit.
What it is not
No one can promise approval, and we don’t. Broke Hold is not affiliated with Amazon, Walmart, TikTok, Shopify, eBay, or Meta. This is the process and paperwork we prepare for our own integrations, organized so you can do the same.
Marketplace API Approval Playbook
Download it today and put it to work this week.