How healthy is your store's tech stack?

1Do your key pages pass Core Web Vitals in Shopify's web performance report?

2Do you run fewer than 15 apps, with every one actively used?

3Has leftover code from uninstalled apps been cleaned out of your theme?

4Is your theme on a current version and updated in the last 12 months?

5Do Shopify, GA4, and Meta report order counts within about 10% of each other?

6Is server-side tracking (such as Meta Conversions API) set up and verified?

7Can you see profit by product and channel, not just revenue?

8Is there one agreed dashboard for weekly numbers?

9Are welcome, abandoned checkout, browse abandonment, and post-purchase flows all live?

10Do you know what share of revenue email and SMS drive each month?

11Is your sending domain authenticated with SPF, DKIM, and DMARC?

12Do you regularly suppress subscribers who have stopped engaging?

13Is inventory synced automatically across every channel you sell on?

14Has your team stopped exporting or re-typing data between systems each week?

15If a key app or integration broke tonight, would someone be alerted automatically?

16Is your stack documented: every app, integration, login owner, and cost?

17Does one person own technical decisions for the store end to end?

18Do you have a written technical roadmap for the next 90 days?

19Can your team get answers from store, email, and ad data without manual exports?

20Do you have clear rules for what AI tools may access in your store and customer data?