Wholesale buyers ordering online, without the back and forth
Wholesale accounts still order by email, phone, and spreadsheet at many brands. Shopify can handle company accounts, price lists, and payment terms. We set it up, connect it to your ERP or accounting, and keep DTC and B2B in step.
The problems we see most in this category
Orders by email
Reps retype wholesale orders from emails and spreadsheets.
Price list chaos
Different prices for different accounts, kept in spreadsheets.
Payment terms
Net 30 invoices tracked outside the store.
Minimums and case packs
Order minimums and case quantities enforced by hand.
Two systems
A separate wholesale tool that never matches DTC inventory.
Reorders
Repeat buyers who cannot quickly reorder what they bought last time.
What to get right in B2B & wholesale
Company accounts
Buyers grouped by company with their own locations, contacts, and permissions. Shopify’s built-in B2B features are fullest on Shopify Plus.
Price lists and terms
Account-specific prices and payment terms applied automatically.
One inventory
Wholesale and DTC drawing from the same stock, with allocation rules if needed.
Tools we set up and connect
Company accounts
Shopify B2B or a wholesale app, depending on your plan.
Quick order
Bulk order forms and reorder from history.
ERP and accounting
NetSuite, QuickBooks, or similar, synced.
Sales reps
Rep tools for ordering on a buyer’s behalf.
Ways to start
Shopper Video Test
Five or ten real shoppers in your target audience recorded using your store, with our written, ranked fixes.
Monthly CRO
Shopper research, tests, and fixes every month, measured against real orders.
AI Search Visibility
Get your products recommended by ChatGPT, Perplexity, and Google AI Overviews.
Commerce Tech Audit
Two weeks to find what your stack is costing you, with a ranked plan.
Start with a number
B2B & Wholesale questions
Do we need Shopify Plus for wholesale?
Plus has the fullest built-in B2B features. Our free Shopify Plus calculator shows when it pays for itself, and smaller stores can use a wholesale app.
Can wholesale and retail share one store?
Yes. Approved accounts see their own prices and terms in the same store.
Can you connect our ERP?
Yes. We sync orders, inventory, and customers with your ERP or accounting system.
Get a written quote for your B2B & wholesale store
Tell us where things stand. You will get a straight answer in writing: whether we can help, what it would take, and what it would cost. No calls needed.
- Written reply within one business daySpecific to your store, with a price.
- No calls neededScope, price, and kickoff all happen in writing.
- NDA on requestYour data and numbers stay private.