Sell supplements with claims you can stand behind
Supplement brands carry more rules than most: what you can say, how subscriptions work, and which payment and ad platforms will work with you. We build stores that convert and stay inside those lines.
The problems we see most in this category
Claims risk
One overreaching product claim can put ad accounts, payment processing, and marketplace listings at risk.
Subscription churn
Customers cancel after the second box because nothing shows them progress or flexibility.
Trust gaps
Shoppers want third-party testing, ingredient sources, and dosing details, and most product pages bury them.
Payment and ad friction
Processors and ad platforms review this category closely, and a store that looks careless gets flagged.
Bundles and stacks
Starter kits and stacks that confuse inventory, subscriptions, and reporting.
Marketplace overlap
Amazon competes with your own store on price and reviews.
What to get right in supplements & wellness
Structure and function claims
Claims about how a product supports the body need the standard FDA disclaimer, and disease claims stay off the site entirely.
Evidence behind every claim
The FTC expects health claims to be backed by competent and reliable evidence. We keep a claim list your team approves once and reuses everywhere.
California warnings
Products that need Prop 65 warnings show them on the product page before purchase, not only on the label.
Tools we set up and connect
Subscriptions
Recharge, Skio, or Loop with flexible skip, swap, and pause options.
Lab results
Certificates of analysis linked from each product.
Reviews
Verified reviews with outcomes, moderated for claims.
Email and SMS
Klaviyo flows built around routines and refills.
Ways to start
Shopper Video Test
Five or ten real shoppers in your target audience recorded using your store, with our written, ranked fixes.
Monthly CRO
Shopper research, tests, and fixes every month, measured against real orders.
AI Search Visibility
Get your products recommended by ChatGPT, Perplexity, and Google AI Overviews.
Commerce Tech Audit
Two weeks to find what your stack is costing you, with a ranked plan.
Start with a number
Supplements & Wellness questions
Can you write our product claims?
We set up the structure and keep claims consistent, but your regulatory advisor approves the wording. We are not lawyers.
How do we reduce subscription cancellations?
Make skipping and swapping easy, show progress, and catch failed payments before they cancel the plan. Each one is measurable.
Why does AI search matter here?
Shoppers ask assistants which supplement to take for a goal. Assistants quote brands with clear dosing, testing, and ingredient details.
Get a written quote for your supplements & wellness store
Tell us where things stand. You will get a straight answer in writing: whether we can help, what it would take, and what it would cost. No calls needed.
- Written reply within one business daySpecific to your store, with a price.
- No calls neededScope, price, and kickoff all happen in writing.
- NDA on requestYour data and numbers stay private.